Optimal Posting Times: The Best Times to Post and Why It Matters

Have you ever posted something amazing and your results were…..crickets? The timing of your post could be a big reason why.

Social media is more than just what you post, when you post matters too. While there’s no one size fits all answer, there are some strategic times that can give your content a better chance to be seen, engaged with, and shared.

Let us break it down for you…

WHY TIMING MATTERS

Most platforms don’t show your content to every follower the moment you hit post. Instead, the algorithm serves it up to a small test group first, and if that group engages, it pushes it out to more people.

So, if you’re posting when your audience is asleep, in a meeting, or just not scrolling? Your post can get buried before it ever gets a chance to perform.

In this blog post, we’ve done the hard work for you and formulated the following blueprint as a general starting point based on current data.

DFYS GENERAL BLUEPRINT (IDEAL POSTING TIMES)

INSTAGRAM

• Best days: Tuesday, Wednesday, Thursday

• Best times: 9am-11am or 6pm-8pm (when people check in before/after work)

FACEBOOK

• Best days: Monday, Wednesday, Friday

• Best times: 8am-10am or 12pm-1pm (think coffee breaks or lunch scrolls)

LINKEDIN

• Best days: Tuesday to Thursday

• Best times: 8am-10am (morning work routines)

TIKTOK

• Best days: Tuesday, Thursday, Saturday

• Best times: 6pm-10pm (entertainment scroll zone)

Disclaimer: the real magic comes from knowing YOUR audience and when they are most active.

HOW TO IMPLEMENT THIS INTO YOUR BUSINESS

While general data is helpful, your audience might be different. Here’s how to figure it out:

• Check your insights
  On Instagram and Facebook, head to your professional dashboard and look at when your followers are most active.

• Test and track
  Try posting similar content at different times on different days. Track what performs best in terms of saves, shares, comments, reach.

• Use scheduling tools with analytics
  Platforms like Later, Metricool or Buffer give insight into your account’s best times to post based on historical engagement.

TIMING WITH CONSISTENCY

Posting at the right time is important, but consistency matters too. You don’t need to post daily, but you do need to post regularly and with intention.

THE DFYS DIFFERENCE

We help busy business owners like you take the guesswork out of social media, from what to post to when to post it. Whether you want full social media management or just help getting your content calendar organised, we’ve got you.